"E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business."
The evolution of E-commerce has facilitated several opportunities for retailers, brands and cataloguers across multitude of channels today. We are at a state of inflection where consumer behavior and interaction focuses are changing the manner in which business need to engage and direct their operations. The disturbance in existing industry value chains and economics is creating numerous opportunities and dangers for stakeholders. It is imperative for businesses to understand their customer better and take advantage of the emerging technologies to provide seamless, personalized experiences
An ideal E-commerce stage facilitates a service that constantly adjusts its operations to the ever-evolving, tech-astute and cross-channeled consumers, making items available at the ideal place, at the perfect time